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Google Shopping Actions – 2018

Google Shopping Actions UK

A very interesting blog post by Google is a potential game-changer for eCommerce generally. Limited at the moment to merchants in the USA,  Google is making purchases through it’s systems a seamless, frictionless experience for shoppers across all options including mobile, PC, or Voice-activated devices such as Google Home.

Of particular interest is the ability to pay with One Click, making purchases very simple, and also to personalise sales to previous buyers – so if a buyer has previously bought from a merchant Google will prioritise their products to that buyer.

Also of interest is that merchants in this program will use a Pay Per Purchase model rather than a Pay Pere Click model – meaning a much more attractive proposition for the marketing budget.

For more information click here: https://adwords.googleblog.com/2018/03/shopping-actions.html

We await with interest the arrival of Google Shopping Actions in the UK.

 

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