Services and Pricing Guide

We understand that your business is unique…

One-size-fits-all approaches will never help your company reach its full potential so all our advice is specific to your business. You can click on any of the services that can match your needs:

First we analyse what the situation is, what you are doing correctly and where the opportunities are to improve.  Once we have this information, the recommendations can be used to optimise the account and finally, once the account is optimised, we will help you develop and grow your business on eBay.

There is no point in developing the account if there are basic improvements to be made through optimisation; and we can’t know what optimisation to make until the analysis has been completed.

The services below are just a starting point – please contact us to discuss your requirements.

Some examples of costs;

eBay Analysis

Analyse your eBay store and search ranking

Budget Report

Provide Advice and Strategy to Increase Sales on eBay (New eBay sellers or Established sellers who are looking for quick and easy advice and direction to prioritise what needs changing in their eBay account) 2-3 pages

 

 

 

A budget review of your current eBay presence and products. Information on how to optimise your presence including:
Cost £75.00

  •  2-3 page report with feedback from a professional experienced eBay expert
  • Advice on how to optimise titles, categories and keywords – how to please the search engines and humans
  • Information on why the competition may be performing better than you
  • A review of your copywriting, product display and presentations
  • Clear instructions on best winning strategies to reach more buyers
  • Information on how to keep up to date with eBay’s constant changes so you don’t miss anything which could affect your results

Standard Report

Analyse and Advise Strategy to Increase Sales on Ebay (New eBay sellers or Established sellers who are looking for professional advice, direction and strategies) 5-7 pages

 

 

 

A full review of your current eBay presence and products:
Cost £170.00

  • 5-7 page report with feedback from a professional experienced eBay expert
  • SWOT analysis of your eBay setup – strengths, weaknesses, opportunities and threats
  • Critique of titles, categories and keywords – how to please the search engines and humans
  • Information on why the competition are performing better than you
  • Insider knowledge on how you can leapfrog the competition with better search results
  • A review of your copy writing, product display and presentations
  • Clear instructions on best winning strategies to reach more buyers
  • Information on how to minimise your costs whilst improving your sales
  • Analysis and review of 3 products
  • Comparison with 3 eBay shop competitors – leave them in the dust
  • Information on how to keep up to date with eBay’s constant changes so you don’t miss anything which could affect your results

Premium Report

Audit and Advise Strategy to Increase Sales on eBay (established sellers looking for a stronger presence on eBay – eBay sellers that are not achieving the sales that they had hoped for – businesses who are looking to develop their in-house knowledge on how to make sales) 16-18 pages

 

A full review of your eBay presence and products:
Cost £325.00

  • 16-18 page report with feedback from a professional experienced eBay expert (who has worked with over 1000 eBay businesses on sales and search results)
  • SWOT analysis of your eBay setup – strengths, weaknesses, opportunities and threats
  • A detailed audit with information on how optimal your titles are, examples of missing keywords and why they are important
  • Critique of Item specifics, categories and keywords – how to please the search engines and humans
  • Information on why the competition are performing better than you
  • Insider knowledge on how you can leapfrog the competition with better search results
  • A review of your copy writing, product display and presentations
  • Clear instructions on best winning strategies – and what not to do
  • Information on how to minimise your costs whilst improving your sales
  • Advice on Cassini, eBay’s search engine to improve your search result and listing positions
  • Statistical and analytical data regarding your account to see how well or badly you are doing on eBay
  • A review of your marketing position and recommendations on how to use the opportunities
  • Category and product trends (for up to 5 defined products)
  • eBay competitor sales analysis for up to 3 shops you are in competition with
  • Advanced selling techniques to reach more buyers
  • Information on how to keep up to date with eBay’s constant changes so you don’t miss anything which could affect your results

eBay SEO & OPTIMISATION

eBay SEO & Optimisation

Improve your eBay Search Ranking and SEO

eBay Optimisation & SEO

Do you find eBay’s search engine baffling? How do you improve and optimise your eBay account? What works for eBay SEO and pleases Cassini?

We provide an expert service to fully optimise your account and listings, in order to boost you up the search results and improve sales.

As a quick fix, you may want your titles optimised, and we charge just £10 per unique listing to make sure all your keywords are in place.

Titles are one of the most important elements of a successful eBay listing, but getting a title right is not easy. What do you put in? What must you leave out? How do you choose which are the most important keywords?

With over 15 years experience studying and writing titles, Selling on eBay UK can make sure that your products get the best chance possible to rank highly in search results through optimised titles.

 

But optimisation is not just about titles – we can also check and improve other areas of your account such as Item Specifics and the shop infrastructure, to make sure your entire eBay shop is performing as efficiently as possible.

This optimisation process, once complete, will result in improved search results and increased sales. As long as Selling On eBay UK have complete control of the changes required, we GUARANTEE that your sales will increase as a result of our complete optimisation package. ( Guarantee does not apply to just titles optimised.)

Please ask for details and a quote.

Managed eBay Accounts – Monthly Subscription Services

Seller eBay manage service to increase sales

Standard Managed Service

Every month we provide analysis and monitoring of the account, making sure that sales are as good as possible.

  • A 4-5 page analytical document is produced and emailed every month, roughly half is bespoke to your account and half a digest of important eBay news. Individual Metrics tracked include: Current Seller status, defects, late delivery strikes, sales and fees.
  • 4 Keywords or keyword phrases are tracked, using neutral search systems to ensure the most accurate results. We run the same ones every month to track progress.
  • The analysis also includes making sure your account is ahead of the curve when it comes to any upcoming eBay changes, both official announcements and those based on observation.
  • Recommendations and advice are added in wherever appropriate, including any suitable online selling business opportunities generally.
  • The service includes a reasonable number of queries by email or phone up to 30 minutes per month, and/or small tasks such as changing photos for a single listing. Anything not covered is quoted for in advance.

The Standard managed account service is invoiced monthly, with no minimum term. The price is set at £100 per month per account.


Premium Managed Service

As a premium managed client, your concerns will take priority, making sure that your eBay problems are dealt with quickly and efficiently, to minimise disruption of your business in accordance with eBay regulations. Within our UK office hours, you are guaranteed the same day response and compliant changes from eBay will take precedence over other work. Overall, premium accounts take preference over standard accounts.

The Premium Service analyses in more depth, and provides more support and analysis for larger accounts.

  • A 6-7 page analytical document is produced and emailed every month, roughly half is bespoke to your account and half is a digest of important eBay news. Individual Metrics tracked include: Current Seller status, defects, late delivery strikes, sales and fees.
  • Sales for your most popular keyword are checked across eBay UK for the previous month, showing your position compared to other sellers and monitoring changes.
  • 8 Keywords or keyword phrases are tracked, using neutral search systems to ensure the most accurate results. We run the same ones every month to track progress.
  • The analysis also includes making sure your account is ahead of the curve when it comes to any upcoming eBay changes, both official announcements and those based on observation.
  • Recommendations and advice are added in wherever appropriate, including any suitable online selling business opportunities generally.
  • The service includes a reasonable number of queries by email or phone up to 60 minutes per month, and/or small tasks such as changing photos for a single listing. Anything not covered is quoted for in advance.

The Premium managed account service is invoiced monthly, with no minimum term. The price is set at £150 per month per account.


eBay SEO & OPTIMISATION

Other eBay Services

eBay Selling Template

eBay Training

eBay Do you have questions about eBay? – Do you need some quick and targeted training on an eBay issue? – Would you just like to talk an issue over with an expert?
We provide eBay training and advice.
Cost £60.00 per hour, minimum one hour

 

Through Skype or telephone we will answer as many of your questions as possible about specific eBay issues or problems, helping you sort out your eBay account and increase your sales.
If you need training on any eBay related issues, we can provide that too!

Usually we need to analyse your account in detail to give targeted recommendations, but if you just need a broad brush solution or pointers then this is the option to help you work out the challenging opportunity that is eBay.


eBay Listing Template

eBay UK now insists that all listing templates are fully mobile responsive – if yours is not it may be ended, and certainly suffer in search results.
We have developed a simple, affordable template that fully satisfies eBay requirements – you can choose from just the listing template or a matching shop front template.  
Starting Cost £130.00

 

A specially commissioned and designed eBay listing template, fully mobile responsive and ready for 2018
Your logo featured prominently and a colour scheme to match

A more professional, cleaner and faster way to display your products
Increased sales as buyers will trust your shop more
The simple html code to add to your listings or we can do that for you
Unlimited hosting fees included – no hidden charges now or in the future
No technical knowledge required from you to install or edit listings
Listings remain up and available throughout – no risk of losing sales history
We can install the template into all your listings – please ask for details and prices.
Full instructions provided so you can install yourself if required.
The latest research shows that nearly two-thirds of buyers are using mobile devices to buy from eBay – get ahead of the game today!
NOTE: This price is for the design shown which matches ALL of eBay’s recommendations – not just Active Content requirements.


Open an eBay shop for you

Do you want to sell your products on eBay UK but don’t know where to start?
With 20 million unique users every month browsing and buying, eBay is a market you can’t afford to ignore.
Starting Cost £250.00

We will open an eBay shop for you with a minimum listing of ten different products. The shop will have a fully integrated billboard and optimised shop settings customised to your business colours, with your logo and categories created to maximise keywords.
We will research and create a keyword loaded title and description, provide a simple but professional listing template, which has been specially commissioned to match ALL of eBay’s recommendations, not just those regarding Active Content. This will create an attractive and efficient online presence on eBay UK for you.
We will add in returns, postage and payment policies to your shop infrastructure and make sure you are compliant with eBay rules.
The shop will include all appropriate keywords so you can be found by Google and other search engines.
If you prefer to create your own listing template we can either provide a discount or create more listings, whichever you prefer.
We sold professionally on eBay UK for 10 years, and we’ve been helping eBay businesses for 7 years, so we know all the short cuts and hidden traps for the unwary.
We will take all the guesswork out of opening a shop and show you how to maximise your sales, all for a one-off fee.
We also manage a number of successful eBay shops and can offer ongoing support and training if required.


CREATE E-COMMERCE WEBSITE

Create an E-Commerce Website

Create your website with us

Affordable eCommerce Website

This gives you a fully compliant e-commerce website including a straightforward content management system and integration with shopping cart and payment facilities.
Based on a standard theme but adjusted to give some bespoke design.
Domain name registration

  • Hosting fees for one year (£120 per year after that)
  • Includes a mobile version of the website
  • 5 Custom pages such as contact us; Returns and Deliveries; About Us etc.
  • Separate categorised products or shop pages
  • WYSIWYG content management system to easily create and edit listings
  • Includes SSL as part of the hosting package
  • Set up of categories
  • Listing of ten individual items ready to go live (all images and text including postage options, returns policy etc to be provided)

Extras such as variation listings, extra pages, SEO can be provided at an extra charge cost: prices start from £670.


Premium e-Commerce Website

Completely bespoke website design, to your custom requirements. Working with the developer, you can make many more changes and have a website which is exactly the way you want it.

As part of this service, the designer will provide advice and recommendations on which design to have in order to make your company stand out.

Prices depend on what is agreed – please ask for a free phone call to discuss.


VIDEO AND FILM SERVICE

Video and Film Services

How to make video and film

Budget Animated Video

Where this can be used:

  • As a post on Social Media platforms such as Facebook or Twitter
  • Embedded into your website

A two minute (minimum) animated video based on your blog post or news item. Your images can be added, but stock images and copyright free music will be provided.

PRICE: £25 per video.

The content of at least 200 words required. Content can be provided for £20 per 200 words article.


Facebook Cover Film

Where this can be used:

  • As a cover film on Social Media platforms such as Facebook.

A one minute (minimum) animated video based on images and content provided by you, although royalty free stock images can be supplied. Professionally edited using various transitions, with music that is specially licensed.

PRICE: From £100.00 per video.

Images and text required. Stock images included.

 


Standard Bespoke Company Video

Where this can be used:

  • As a video on Social Media platforms such as Facebook or Twitter
  • Embedded into your website
  • Uploaded to your YouTube channel

Up to 3 minutes image slideshow with text and music based on images and content provided by you, although royalty free stock images can be supplied. Professionally edited using various transitions, with music that is specially licensed. Includes a front and end slide branded to your company.

PRICE: £150.00 per video.

Images and text required. Stock images included.


Premium Bespoke Company Video

Where this can be used:

  • Suitable for a How-To video
  • Embedded into your website
  • Uploaded to your YouTube channel
  • Bespoke 3-6 minutes company film shot by a professional videographer either at your premises or on location. Sound and video professionally edited so you have a completed professional film to use in a variety of ways.
  • Includes one full day filming and extra time to edit. This service is available to the whole of the UK.

The average promotional film on the Internet is about 3 to five minutes.

PRICE: From £450 per video excluding travel costs.

Exact costs will depend on location and editing time etc. Limited number of revisions. Other options i.e. longer videos or more than one, unlimited revisions can also be arranged.

 


MANAGED ACCOUNT MONTHLY SUBSCRIPTION SERVICES

SEO SERVICES PACKAGE

SEO Services Packages

How to improve SEO

SEO FUNDAMENTALS

Setup:

  • Keyword Research of 5 top keywords for your industry
  • NAP Syndication
  • Google Business Page Creation
  • Bing Local Listing Creation
  • Local Map Optimization
  • Google Webmaster Tools Setup
  • Rich Snippets & Schema.org Integration on your website

Ongoing:

  • On-page optimisation at least 1h per month:
    • Search engine friendly (and human readable)
      • Title Tags
      • META Tags
      • Descriptions and URLs naming
    • Internal Linking and Hyperlinks across your website
    • Breadcrumb setup and configuration
    • Heading Tags H1, H2 and H3
    • Images alt-tags creation
    • Robots.txt optimisation
    • Setup and configure the sitemap.XML and submit to Google Console
  • 1x keyword promotion via content promotion and backlinks
    • 1 article per month with strategic keyword placement and density
    • 5 Social Bookmarking Links
  • Local Directory Listings – at least 1 online business listing a month
  • Monthly Report of ongoing metrics and results for your business

Business Expectations:

  • Your website will be fully configured for SEO that you can scale according to your budget
  • You will be informed and up to date with respect to your competition and know exactly what is needed to overtake them
  • You will have a traffic on your website from one keyword search
  • Your business will be properly indexed by Google Search and Bing and your business name will be visible on the map
  • People will be able to find your business on some local directories
  • Page ranking stabilises for up to 3 months on Google – after which we will do a thorough review

Cost: £120 month – 3 months’ minimum


SEO ADVANCED

Setup:

  • Keyword Research of 15 top keywords for your industry
  • NAP Syndication
  • Google Business Page Creation
  • Bing Local Listing Creation
  • Local Map Optimization
  • Google Webmaster Tools Setup
  • Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Facebook Account Setup
  • Twitter Account Setup
  • Google+ Account Setup
  • Linkedin+ Account Setup
  • Instragam + Account Setup
  • 5 Unique Social Media Posting for all the accounts
  • Rich Snippets & Schema.org Integration on your website
  • SSL encryption on your website incl. configuration and debug

Ongoing:

  • On-page optimisation at least 10h per month:
    • Title Tags
    • META Tags
    • Content
    • HTML Code
    • Internal Linking
    • Heading Tags
    • Images
    • Hyperlink
    • Robots.txt Creation
    • Sitemap Creation
  • 5x most relevant keywords promotion via content promotion and Link Building Campaign
    • Link Building Campaign:
      • Search Engine Submissions
      • 2 articles on your blog/news page per month
      • 1 authority guest article per month (link to your website)
      • 10 Social Bookmarking Links

Local Directory Listings – at least 2 online business listings a month Monthly Report of ongoing metrics and results for your business

Business expectations:

  • Your website will be fully configured for SEO and Social Media
  • You will not only be informed and up to date with respect to your competition and know exactly what is needed to out-take them, but now you will surpass most low and some medium level competition
  • You will have an increased and guaranteed steady traffic on your website from a several keywords search terms
  • Your business will be properly indexed on Google Search and Bing and your business name will be visible on the map – it will also start coming up on top if searched term is in the area
  • People will be able to find your business on most local directories and social media
  • PPC (AdWords) costs can be reduced for up to 100% for the same traffic as for a website without the SEO
  • Page ranking stabilises for up to 3 months on Google – after which we will do a thorough review

Cost: £330 month – 3 month’s minimum

 


SEO RAPID GROWTH

Setup:

  • Keyword Research of 15 top keywords for your industry
  • NAP Syndication
  • Google Business Page Creation
  • Bing Local Listing Creation
  • Local Map Optimization
  • Google Webmaster Tools Setup
  • Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Facebook Account Setup
  • Twitter Account Setup
  • Google+ Account Setup
  • Linkedin+ Account Setup
  • Instagram + Account Setup
  • 5 Unique Social Media Posting for all the accounts
  • Rich Snippets & Schema.org Integration on your website
  • SSL encryption on your website incl. configuration and debug
  • Google’s Accelerated Mobile Pages (AMP) plugin to comply with Google’s latest recommendations

Ongoing:

  • On-page optimisation at least 10h per month:
    • Title Tags
    • META Tags
    • Content
    • HTML Code
    • Internal Linking
    • Heading Tags
    • Images
    • Hyperlink
    • Robots.txt Creation
    • Sitemap Creation
  • 5x most relevant keywords promotion via content promotion and Link Building Campaign

Link Building Campaign:

  • Search Engine Submissions
  • 4 articles on your blog/news page per month
  • 2 authority guest article per month (link to your website)
  • Social Bookmarking Links – 1 high-quality link a month
  • Local Directory Listings – at least 2 online business listings a month
  • Weekly Report of ongoing metrics and results for your business

Business expectations:

  • Your website will be fully configured for SEO and Social Media
  • You will not only be informed and up to date with respect to your competition and know exactly what is needed to out-take them, but now you will surpass most medium and some high-level competition
  • You will have a guaranteed steady and substantial traffic on your website from the most relevant keyword search terms
  • The traffic on your website will be broad and relevant to your business
  • Your business will be properly indexed on Google Search and Bing, your business name will stand out and will be visible on the map – it will also start coming up on top if searched term is in the area
  • People will be able to find your business on all local directories and social media
  • PPC (AdWords) costs can be reduced for up to 300% for the same traffic as for a website without the SEO
  • Page ranking stabilises for up to 3 months on Google – after which we will do athorough review
  • Traffic increase is incremental and will take longer than 3 months due to the sheer volume – however, it is solid and long lasting

Cost: £550 month – 3 month’s minimum


SOCIAL MEDIA STARTER PACKAGE

Social Media Starter Package

How to boost social media

Social Media Starter Package

For almost all online sellers the first key platforms to start with will be Facebook and Twitter.

This starter package includes both, and as well as scheduling posts we will also create content Set up Accounts for Facebook and Twitter £50.00 per platform.

Social Media Package @ £150.00 per month

  • Facebook – Five Unique Posts Per Week
  • Twitter – Five Unique Posts Per Day

Details below – per week means Monday to Friday, i.e. a five-day week.

Facebook

At one post per day. One post per week will be a video and the remaining posts per week will be image and/or text-based.

Any suitable accounts will be actively sought out and interacted with, and any leads or messages will be forwarded to you.

Twitter

At five posts per day, there will be a combination of scheduled news, images and video content as appropriate with the most popular and sort after hashtags.

Any suitable accounts will be actively sought out and interacted with, and any leads or messages will be forwarded to you.

All accounts

Posts will include news, images and any relatable content from research. On all platforms, we will actively seek out influential people to like, follow and interact with to raise the profile of the company.

Accounts will be reviewed each month to schedule the posts to appear at the most popular viewing times which will be gathered from the ongoing statistics.

Each month we will take screenshots of statistics and send them to you to show how your platforms are performing, developing and growing.

The cost of this starter Social Media Package is £150.00 per month, minimum term three months.

Requirements: We require at least 100 images of your products (used on eBay, your website etc) to use during the year to supplement seasonal and topical images. Images need to be close to 1024 x 512 pixels and in either .jpg or .png format. If 100 suitable images are not available we can resource suitable copyright free images for an additional cost of £50 per 100, or resize your images to fit at an additional cost of £20 per 100.

If you have keywords it would be useful to have them. We will also need a statement from you as to what the purpose of the Social Media presence is – for instance, to increase brand awareness; to increase sales; to direct traffic to your website; to increase enquiries to your telephone number/email address.

If existing accounts are available, Selling On eBay UK will need to be added as the admin to your account so we can add posts etc. The email address to connect is [email protected]

If no accounts are created, we can set up Accounts for Facebook and Twitter @ £50.00 per platform.

In addition, for an extra cost, we can create and monitor Facebook Ads for you. This would be £50 per unique Ad with an extra cost for the actual promotion – this depends on how much you want to pay per click overall.

TRANSLATION SERVICES FOR EBAY EUROPEAN SITES

Translation Services for eBay European Sites

Translation service for European eBay sellers to increase sales

Translation for eBay

Our exclusive service combines extensive eBay knowledge and world-class translators to maximise export opportunities by selling directly onto eBay European sites.

We work with a carefully chosen group of highly skilled translators who have been especially trained to understand the importance of keyword search terms when composing optimised titles. Currently, we can offer the following languages: French, German, Spanish, Polish, Italian.

eBay Title Translations

Optimised titles are crucial to being found on eBay, and nuances of different languages can be hard to get right. Automated translations will have a limited value – to stand the best chance of visibility we recommend that titles are first researched by Selling on eBay UK and then translated by native speaker translators.

Description translations

Although less important than the titles, a description written in the native language can help buyers decide to purchase – especially if there are technical issues to explain. Our top quality service will give you the best chance possible to secure sales from overseas.

Title Costs (researched in English by Selling on eBay UK and then translated): £18 per title (discounts available for similar items) Minimum 4 titles
Description word costs: 13p per word (minimum £40).

WEBSITE USABILITY REVIEW

Website Usability Review

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Website Review

If you have spent a long time and much discussion creating your website, it becomes extremely difficult to see it from your users’ point of view – you are simply too close.
A fresh pair of eyes is required to check it out and report back, commenting on any areas where improvements can be made.

We provide a useful report which checks many different aspects of your website, from initial impressions, loading times and clarity of message through to the buying experience.

This invaluable review tells you what needs to change in order to increase your conversion rate and make your potential buyers happier to buy.

Cost: £125 for this 2-3 page review

Contact Me to discuss how I can help your business

Phone me on 07595 456 127

email [email protected]

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