Although Amazon dominates the US and European marketplaces, it’s eBay that rules down under. eBay has consistently been the most popular marketplace. Indeed, Amazon stopped selling anything in Australia for 5 months in 2018 from its .com site, insisting that buyers use their Australian site instead.
This was deeply unpopular as the AU site had only a limited range of products, so in November Amazon did a U turn and once again allowed deliveries into Australia from the .com site. However it has recently been concentrating on growing the AU site, and boasting that it will dominate eCommerce in Australia within 7 years.
There is also a home grown venue called Catch (as in Catch of the day) which for a long time beat Amazon into third place in terms of revenue.
Amazon has put a lot of effort into publicising its increases in sales in Australia, and you could be forgiven for thinking that they were almost outselling eBay – however this is far from the truth.
Although Amazon has edged into second place, outselling Catch, it is still a long way behind eBay.
In terms of traffic, for the six months June-November 2018:
Total visits: 76.41m
Average visit duration: 9m 27s
Pages per visit: 9.27
Total visits: 16.34m
Average visit duration: 7m 50s
Pages per visit: 7.50
Total visits: 5.89m
Average visit duration: 6m 29s
Pages per visit: 9.34